The best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through a brand elevation to become Shelter Ready! full-service cleaning and prep. for storm shelters. Learn more at https://cleanmyshelter.com

The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact.

Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather. Shelter Ready! is embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring.

We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com.

As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events.

The idea started with a conversation about providing opportunities for veterans and helping keep Oklahomans safe during a storm. As residents of Oklahoma, the founders of Shelter Ready! know how important it is to have a safe, clean place to go at a moment’s notice. They are also grateful and proud of the servicemen and women who helped secure our freedom. They aim to employ veterans who have served our country and empower them to become leaders within the company across all levels.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

A guide to being strategic, systematic and comprehensive in your decision-making. Today's episode provides a structural overview that anyone can use; just apply your situational details.

You need to know four things before you begin the strategy process. • Know yourself • Know your audience • Know your value • Know your position

This episode will provide you all the information you need to craft a strategy and plan for implementation, execution and measurement. You can be strategic, systematic, and comprehensive in your decision-making process. Insert the proper details depending on your organization, competition, audience and market. You now have all the tools to begin the process. For a more detailed discussion about utilizing strategic planning for your business decision-making process, please contact us.

Since 1998, i2E has been a trusted and accomplished partner in Oklahoma’s community and economy, working closely with business owners and leaders to develop and strengthen their ideas, scale their companies responsibly, launch successfully and ensure relevance. Our guest today is Rex Smitherman, President of i2E. He is responsible for providing leadership in strategic business planning, management of company operations, managing relationships with funding sources and supervising underwriting functions to support i2E investment funds.

Smitherman has more than 25 years’ experience in community and economic development, and has worked with state and local governments, the federal government, local and national non-profit organizations, economic development organizations and some of the country’s largest corporations to grow Oklahoma’s economy. Smitherman is a wealth of knowledge and experience building successful companies, state agencies and economic ecosystems. https://i2e.org/

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast